PRIVACY POLICY

This Privacy Policy explains how our official website collects, uses, stores, protects, and manages the personal information of all registered users and customers who access, browse, and purchase products on our platform. This policy applies to all visitors, users, and purchasers of our website services. By accessing and using our website, you fully acknowledge and unconditionally agree to the terms and regulations stated in this Privacy Policy. We are committed to protecting user personal privacy and data security in strict accordance with standardized industry norms and operational specifications.

1. INFORMATION WE COLLECT

We only collect necessary and legitimate user information to ensure the normal operation of website functions, order processing, and customer service support. The personal information we collect includes but is not limited to the following categories:
1.1 Personal Identification Information: We collect basic information provided by users during account registration and order placement, including user name, email address, delivery name, contact phone number, and shipping address. Such information is mainly used for order confirmation, product delivery, and daily customer service communication.
1.2 Transaction Information: We record all order-related transaction data generated on our website, including purchased product information, order amount, payment records, transaction time, and order status. All transactions on the website are settled in USD, and we will retain complete transaction records for order tracking, after-sales processing, and service verification.
1.3 Website Usage Information: We automatically collect non-identifiable browsing data when users visit our website, including browsing pages, access time, device type, browser type, and website operation behavior. This information helps us optimize website layout, improve product display effects, and upgrade user shopping experience.

2. HOW WE USE YOUR INFORMATION

All collected user information will only be used for legitimate business purposes of our platform, and we will never misuse or abuse user private data. The specific usage scope is as follows:
2.1 Order Processing and Fulfillment: We use your personal information and transaction data to complete order confirmation, product delivery arrangement, logistics tracking, and after-sales return and refund processing, ensuring that all shopping procedures are completed efficiently and accurately.
2.2 Service Operation and Optimization: We analyze user browsing habits and product preference data to optimize our product display, update our apparel product lineup (including tops, bottoms, lingerie, accessories, footwear, women’s apparel, and kids’ apparel for boys and girls), and adjust website functions to provide more targeted shopping services.
2.3 Customer Service Communication: We use your contact information to respond to your consultation requests, answer questions about products, shipping, returns, and refunds, and notify you of order updates, service adjustments, and platform optimization announcements.
2.4 Security Risk Prevention: We use user data to identify abnormal access risks, prevent fraudulent transactions, and maintain the safe and stable operation of our website and user account security.

3. INFORMATION STORAGE AND PROTECTION

We adopt advanced technical encryption means and standardized management systems to protect your personal information and transaction data from unauthorized access, disclosure, tampering, loss, and illegal use. All user data is stored in secure server environments with strict access authority control.
We will retain your personal information only for the duration necessary to fulfill the business purposes for which the information is collected, including completing order transactions, providing after-sales services, and complying with normal business record retention requirements. After the data retention period expires, we will automatically and safely delete or anonymize your information.

4. INFORMATION SHARING AND DISCLOSURE

We strictly abide by the principle of user privacy protection and will never sell, rent, or trade your personal private information to any third-party institutions or individuals without your explicit consent.
Under limited and legitimate circumstances, we may share your necessary information with authorized third-party service providers, including logistics and delivery service providers and payment service institutions, solely for the purpose of completing order delivery and fund settlement. All cooperative third parties have signed strict privacy confidentiality agreements and are prohibited from using user information for other irrelevant purposes.
We may also disclose user information when required by official regulatory requirements, legal procedures, or mandatory government orders to comply with legal obligations.

5. COOKIES POLICY

Our website uses Cookies and similar tracking technologies to improve your browsing and shopping experience. Cookies are small text files stored on your local device, which can record your browsing preferences, website access status, and operation habits.
These technologies help us remember user preferences, optimize page loading speed, recommend matching apparel products, and analyze website operation data. You can adjust the Cookie permission settings through your browser settings at any time. Disabling Cookies may affect part of the website functions and shopping experience, but will not hinder your basic access to the website.

6. USER RIGHTS

You have independent rights to your personal information, including the right to inquire, view, correct, update, and apply for the deletion of your personal data stored on our platform. You can also withdraw your authorization for information collection and use at any time.
If you need to exercise your privacy rights or have any inquiries and disputes about our privacy protection rules, please submit your request through the Contact Us page on our official website. Our customer service team will reply and process your application in a timely manner.

7. PRIVACY POLICY UPDATES

We reserve the right to adjust and update this Privacy Policy irregularly according to platform operation upgrades, business development, and industry standard changes. All updated policy contents will be officially published on our website and take effect immediately after publication.
Your continued browsing, shopping, and use of our website services after the policy update constitutes your recognition and acceptance of the latest Privacy Policy terms.